Samsung Electronics has enhanced its printer line-up with the launch of eight new, advanced printer models in the laser printer, multi-function printer and network printer categories, including the world’s smallest laser printer-ML1666. In addition to considerably enhancing the product offering, the company also plans to strengthen distribution channel and focus sharper on B2B business.
For FY2010-11, the company is targeting a 30 percent market share and a 58 percent jump in volumes.
Announcing the launch Ranjit Yadav, Director, Mobile and IT, Samsung Electronics, said, “Printers, LCD monitors and notebooks are the growth drivers for our IT business this year. Within the printing space, our enhanced lineup across both the entry level as well as the mid and hi-end—coupled with our enhanced distribution this year, especially in tier-2 and tier-3 cities—should see us emerge as a strong No 2 player in the market.”
Touted as the world’s smallest laser printer in the Indian market, the new launch ML-1666 has 16ppm (pages-per-minute) speed and offers an intuitive printing experience by incorporating a number of easy to use, one-touch features into the product design. The printer is available at an MRP of Rs 5,499 with a 1-year onsite warranty. Additional 2-year warranty on this printer is available at Rs 399.
In addition, Samsung also announced the launch of three mono laser printers—ML 1911, ML 2525 and ML 2581N—which come with 8MB memory and print speeds of up to 24ppm. They include Printelligent features such as Toner Save, Smart Panel (enables easy trouble shooting), One Touch print screen and AnyWeb Printing and come with a 1-year, onsite warranty. The printers are priced: ML 1911 for Rs 6,499; ML 2526 for Rs 8,999; and ML 2581 N for Rs 12,999.
The new multi-function printers SCX 4601, SCX 4623FH, SCX 4623FN boast of high speeds up to 22ppm, and are available at at Rs 9,999, Rs14,499 and Rs 15,499 respectively. The SCX 4623FN offers up to 1200X1200 dpi effective output for print, scan and copy functions, and comes with 128MB memory.
With the launch of the new range of printers, Samsung now has a lineup of 33 printers across the mono and colour single function laser printers, and 18 multi-function printers. The printer range is priced between Rs 5,499 to Rs 2,30,000.
Via: crn.in